Friday, 23 May 2008

Climate change becomes fashionable

It is probably an odd entry to begin a blog with, but I wanted to say a few words about the ASBCI’s Annual Clothing and Textiles Conference which I gave a talk at last week. The conference is for those working across the fashion sector, from the chemists involved in developing new high tech textiles through buyers for high street stores to the designers.

The theme of their conference this year was the impact of weather and climate on the industry – and I gave a keynote talk on climate change and seasonal forecasting.

I was pleased to have taken the time to go. It is an audience that we would not normally connect with and as well as debunking some of the climate myths and misconceptions, it was also a valuable opportunity for me to profile the work of our .Corporate Member weather service providers within this important part of the retail sector. I had some very valuable discussions in the margins of the meeting, but what struck me most of all is how much is lacking from our knowledge of regional climate that is actually practically useful to such retail businesses who operate in global markets and supply chains

No comments: